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April 18th, 2006, 05:16 PM
#9
HB Forum Owner
From Mattel 1st Quarter report:
American Girl Brands
First quarter gross sales for the American Girl Brands business unit, which offers American
Girl? branded products direct to consumers, were $61.9 million, down 9 percent versus last
year primarily due to the timing of the Easter holiday and strong performance in 2005 from the
debut of the Marisol? Girl of the Year doll.
I had not realized that Easter would be a big buying holiday, the Bunny only brings candy here. [img]wink.gif[/img]
Marisol is a dancer and her items were big sellers with her sparkly, "fancy" collection. Jess is more of an outdoor-sy person and her collection has no "glitz." If Marisol's sales are that far ahead of Jess', you can bet we will have more girly-girl dolls/accessories/clothing to look forward to, not only in LE but also AGT and the historicals.
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